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Is Maggi s 2 minute proposition sandwiched between Saffola s 5 minutes and Wai Wai s 0 minutes ? Share Via: While Wai Wai pushes its instant namkeen style avatar, Saffola Oodles promises a more honest preparation time - 5 minutes - as opposed to Maggi s 2. Apart from the taste factor, Nestle markets its flagship noodles brand Maggi with the proposition that it can be prepared in two minutes. Maggiâs fairly older rival Wai Wai, the noodles brand from Nepal-based CG Foods, sells itself on the back of the proposition that it can be eaten straight out of the pack, without cooking, effectively lowering the preparation time to zero minutes. ....
Marico enters instant noodle category with Saffola Oodles By IANS | Published on Fri, Feb 19 2021 10:48 IST | 2 Views Marico enters instant noodle category with Saffola Oodles . Image Source: IANS News Mumbai, Feb 19 : Nestle s Maggi and ITC s Yippee have a new competitor as FMCG major Marico Ltd has announced its foray into the instant noodles segment with the launch of Saffola Oodles . The development comes in line with the company s focus on strengthening its foothold in the healthy, ready-to-cook snacking category and widening its demographic relevance, the company said in a statement. In line with the growing consumer demand for delicious yet healthy eating options, Saffola Oodles is a perfect combination of a delicious masala flavour, the goodness of wholegrain oats, and real vegetables and makes for a mouth-watering snack, it said. ....