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Photo: SAii Phi Phi Island Village SAii, the fun and free-spirited upper-upscale lifestyle brand from S Hotels and Resorts PCL, Thailand's homegrown hotel group, has arrived in its spiritual home with the opening of its first resort in the "Land of Smiles": SAii Phi Phi Island Village. SAii, which derives from the Thai word for "sand", was first unveiled in 2019 at SAii Lagoon Maldives, the idyllic island resort at CROSSROADS Maldives, Singha Estate's ground-breaking integrated destination in the Indian Ocean. Now, S Hotels & Resorts is celebrating the launch of its next SAii ...

BANGKOK, 17 December 2020: S Hotels & Resorts Public Company Limited, the flagship hospitality arm of Singha Estate PCL, will complete ambitious rebrands and expansion projects during 2021. At the heart of the growth strategy are SAi and nābor, the group’s two lifestyle brands. Six new and repositioned properties are on the way in 2021 part of the company’s five-year development strategy that will double its portfolio from 39 hotels to 82 properties by 2025. SAii launched in 2019 with the opening of SAii Lagoon Maldives at Crossroads Maldives. The next two SAii resorts (SAii Laguna Phuke...

SHR adding six hotels in portfolio boost published : 16 Dec 2020 at 04:00 2 An aerial view of SAii Lagoon Maldives. Hotels in Maldives outperformed all properties and are fully booked for Christmas and New Year. S Hotels & Resorts (SHR), a hospitality arm of SET-listed Singha Estate, plans to add six more hotels in Thailand under a new brand called Nãbor next year to double its portfolio to 82 hotels with 9,000 rooms by 2025. Dirk De Cuyper, chief hospitality officer of SHR, said in the next five years the company will invest in existing ...

| Two new hotel brands are poised to enter Thailand next year: the resort-oriented SAii and digital-driven nābor. (Pictured: SAii Lagoon Maldives) Photo Credit: S Hotels and Resorts Dirk De Cuyper, CEO of S Hotels and Resorts (SHR) – a subsidiary of Singha Estate Public Company – is a busy man. In addition to a portfolio of 39 hotels spanning from the UK to Fiji, the Thai company that went public in 2019 hopes to more than double that number to 82 managed or fully owned properties by 2025. A majority of those – around 80% – will be hotel management agreements, an “asset-light” ap...