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>> jordan belfort at the end he sold me a pen, a scene from the movie with dicaprio. he sold me a pen. fascinating he didn't try and oversell me a pen if i didn't really want one. he said he had to identify a need in me. in other words, have you thought recently the last few months about having a pen. if you get a yes then he goes into full sales mode. is that a good sales tactic do you think? >> you always want to put yourself in the shoes of the person you're selling to. when i was selling computers, software, developing software, writing software myself, my skill set was i can walk into a s...

Chance. what are we going to do to fix it. i don't want to leave them hanging. >> it's a better motivating factor to have them lose something they're really enjoying than perhaps have awn attainable trophy? >> the process says one i have confidence in you you can reach these goals. two i'm going to put you in a position to succeed. three you agree that i've put you in a position to succeed so we're agreeing this is the reward. if you don't reach your goals i'm taking away the reward do we all agree on this yes or no. if the answer is yes let's do it. so there's no hidden agenda. they know it u...

Today on politico regarding the white house returning to this sales mode and in your article it says the president needs to rebuild confidence in the law among the public and as democratic allies on capitol hill threaten to roll back aspects of obama care if the insurance marketplace did not improve and focus on what would be lost if it were repeeled. we know that this is said over and over, the best salesperson, best face of the obama care is obama himself. his senior advisers criticizing whether he has the right team around him at this point. over the next few days, honestly speaking, as the...

Ant kyle priest. >> if you feel you've come up with the next great idea and you're not sure what to do, it can look like a mountain to overcome. it's one of those things you do one step at a time. >> i was a little afraid to call him. i thought wow, will he even sit down with us? he met with us. >> we worked more on the tenants of the business and the goals and then put those into a planned structure. sometimes people make the mistake of grabbing a template and to completing it to create a business plan and they forget the human side of things. and the realities of how to structure a plan that...

Him. but i called him and he sat down with us. >> we worked more on the tenant s of the business and sat down to create a structure. >> i think sometimes they grab it and forget the human side of things and the reality of how to structure a plan that they can live with. once we had the business plan in place and the brand identity solid it was the time for them to get into the sales mode. >> rob inwells is one of the executives in charge. >> yeah. if you create a product and you want to take it to market, there's several ways, but the age-old way of bringing it to a trade show, showing as many...