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Steven tyler to hilary duff are rocking this bohemian style. and it s getting hotteteby the second. a trend i wanted to try myself. i guess i figured the feather look was just a clip that you attach to your head. it s a lot more detailed than that. yeah, they re actually very permanent. they can last between two to four months depending on your care. reporter: and very durable. this can withstand daily washings and heat from curling irons. coming in a variety of colors these rooster feathers are great with any look. traditionally used by fly fishermen, the trend has become so popular they re sold out everywhere. even in bait and tackle shops. as you can see we re running extremely low. normally this would be a much wider selection. reporter: with supply and demand so high, salon v had to raise their price from $40 to $60 for a bundle of five feathers. got my feather. i m going to fly away. ....
reporter: this summer, everyone is flipping out for the latest salon trends. from feathers to pops of color. i decided to hit the streets and check out the hottest look for your locks. here at salon v in new york city, owner rinelle and her team of stylists gave me an inside peek at two trends sweeping the hollywood scene. the first trend, the ombre. tell us what you re doing with jacqueline s hair. we did the ombre technique which means gradual lightening from dark to light, roots to ends. reporter: made popular with drew barrymore and sarah jessica parker, jacqueline opted for a less drastic approach to this dramatitilook for her first timeme i think i m going to continue it. you re going to go bolder? i ll probably go a bit bolder. i still want to keep the depth and the dark around my face. reporter: next up, feather extensions. everyone from selena gomez to ....