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Following huge success in both 2020 and 2021, the BWS Cooler is back for its third, biggest and best year yet, via M&C Saatchi and Carat.
Aussies love summer but never more so than after two years of being cooped up, inside and alone. So as the home of drinks over summer, BWS decided to do something a little different this silly season and invite its consumers to have some fun with its brand. Introducing the Big Wonderful Summer, a ch