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During their “What it Takes to Win with Retail Media Networks” session, Ellgass and Subramanian will discuss how more consumers are searching and shopping online, which is driving significant traffic to retailer websites and apps at a time when many chains are building out their digital media capabilities. Several retailers have been developing this model for years, but many other retailers are launching new programs or re-tooling their platforms to compete for a growing flow of ad dollars.
WHY: While some believe retail media networks deliver better results than other digital options, others claim it’s just a money grab by the retailers. Ellgass and Subramanian will assess both viewpoints and share their insiders’ views as head of advertising and member of the technology team, which helped architect its ad products and measurement. ....