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Craig's list to pay for people. >> so like any ambitious entrepreneur, she set out to find funding and despite doing this in the worst economy this country has seen in decades, she got a fantastic response. >> i reached out to three different professional investors all three of them offered me more than double what i was asking for. >> money in the bank, right? not in this case. abbey turned them all down. >> i had to trust my gut and realize if this wasn't a good partnership it wasn't ever going to be a good partnership. three times from offers of millions of dollars. >> her gut was telling h...

Different professional investors, and all three of them offered me more than double what i was asking for. >> money in the bank, right? not in this case. abbie turned them all down. >> i had to trust my gut and realize, if this wasn't a good partnership, it wasn't ever going to be a good partnership. i had to walk away three times from offers of millions of dollars. >> her gut was telling her that these offers were from people who just didn't get her concept. they may have had had money, but in exchange for the cash, they wanted a lot of control. so with sam on board, they changed gears and st...

Abbie turned them all down. >> i had to trust my gut and realize, if this wasn't a good partnership, it wasn't ever going to be a good partnership. i had to walk away three times from offers of millions of dollars. >> her gut was telling her that these offers were from people who just didn't get her concept. they may have had had money, but in exchange for the cash, they wanted a lot of control. so with sam on board, they changed gears and started reaching out to people who did get the concept. >> we spoke to them at school, at play dates, on playgrounds. we would open our laptop on the floor ...