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Marks & Spencer has purchased the Jaeger brand from its administrators as part of a strategy to bolster its clothing division with new names.

UK retailer Marks & Spencer has confirmed it has bought the Jaeger fashion brand out of administration for an undisclosed sum, with the transaction due to complete later this month.  related to Apparel, Deals, Retail, Sourcing, Marks & Spencer,

BBC News By Emma Simpson image copyrightGetty Images Marks & Spencer has announced that it has bought the Jaeger fashion brand, which fell into administration last November. M&S is taking on the brand, but not Jaeger's scores of shops and concessions. It is now in the process of finalising a deal to buy its products and "supporting marketing assets". M&S announced in May 2020 that it planned to stock other complementary brands to boost sales. Since then, it has started to sell products online from the Early Learning Centre, as well as from two designers, Nobody's Child and Ghost London.

UK based retailer Marks & Spencer saw clothing and home sales drop by more than a quarter for the 13 weeks to 26 December, with the segment hurt by the on-off lockdown restrictions related to the Covid-19 pandemic. related to Apparel, Finance, Retail, Marks & Spencer,

British retailer Marks & Spencer has purchased the Jaeger brand from its administrators as part of a strategy to bolster its clothing division with new names, it said on Monday.