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Leader in the audio category, boAt has recorded high double-digit growth during the August to October period. Co-founder Sameer Mehta said the Truly Wireless Segment has grown 30% year-on-year during the period while home audio sales surged 60%.
Indian wearable brand Boat, in collaboration with the Centre of Excellence (CoE) for Electronics System Design and Manufacturing, has developed an indigenous IP for neckband headphones. The IP was developed as part of the Make in India initiative and offers a feature-rich product that provides value to Indian brands and consumers.
Boat: In the wake of geopolitical issues and tensions between India-China relations, the electronics industry has been facing some constraints in getting equipment supplies and skilled personnel. Since China is an integral part of the electronics manufacturing ecosystem, there has to be some collaboration with Chinese suppliers.
Boat, a homegrown wearables brand in India, believes that the local electronics industry needs engineering and design support from Chinese companies due to a lack of capabilities. However, Boat aims to reduce its dependence on Chinese suppliers in the long run to become self-reliant. The company acknowledges that China plays a significant role in the electronics manufacturing ecosystem.
The IP is a significant milestone for boAt Labs and the Indian electronics industry, as it demonstrates the potential for innovation and value engineering in India, , boAt, Indigenous Neckband, make in india, Atmanirbhar Bharat