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Boat Smartwatches: What’s working for Noise is that despite the smartwatch market’s average selling price (ASP) dipping 45% in the second quarter to $25.6 from $46.6 in Q2 2022, the company’s premium portfolio is more in demand.
Leader in the audio category, boAt has recorded high double-digit growth during the August to October period. Co-founder Sameer Mehta said the Truly Wireless Segment has grown 30% year-on-year during the period while home audio sales surged 60%.
The co-founder and CMO on marketing initiatives, reaching new TGs, offline expansion plans and Make in India vision.