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Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.

Fmcg: Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.

Fmcg: Consumer goods makers adapt packaging for e-commerce to combat transit damage, as online sales surge. ITC and Parle enhance packaging, while Dabur and Bagrry's innovate for online consumers, reducing shipping damages significantly.

Data by market researcher GfK India showed the contribution by volume, or number of units sold, for energy saving ACs with four and five stars has moved from 14% in 2019 to 27% in 2023. But for a category like refrigerators, which wouldnt inflate power bills as much as an air-conditioner would, the volume contribution of such models remains flat at 10%. Similarly, GfK data showed volume contribution of energyefficient inverter AC models climbed to 84% in 2023, from 61% in 2019, after manufacturers priced the new models on a par with the older, fixed-speed compressor variants.

Indians are finally beginning to buy ecofriendly and sustainable products, but only when the costs and overall value proposition are on a par with the standard variants.