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Samir Sethi, head of brand marketing, delves into the inspiration and background around the campaign, new focus on influencer marketing, and more.
The film brings out the importance of prioritising mental health and coping with conditions like depression.
Mumbai: In recognition of Mental Health Awareness Month, Policybazaar, an insurance platform, launches a brand film. Through the self-narrated story of Kargil war hero, Ati Vishisht Seva Medal Winner, Major General Vikram Dogra, the film brings out the critical importance of prioritizing mental health and coping with conditions like depression. Traditionally, talking openly about mental health has been associated with weakness and is often even looked down upon.
The film starts with Major General Vikram Dev Dogra thinking back on all the medals that he has earned in his inspiring life journey.
The campaign encapsulates the Claim Assurance Program promise - car ke repair le kar se claims settlement, sab hum sambhal lenge