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the actual chemistry of how these drugs work and in my sample clause, competing for space, the latest and greatest drug in a beautiful box, and my patients come n. i want to start them on a sample, there it is, so it influences how doctors prescribe and we tend to use more expensive medications as a result. the latest and greatest, without thinking maybe the old tried and true, which is cheaper, might work just as well. jon: but there's nothing necessarily illegal or even immoral about giving out free samples for doctors to try on their patient, right? >> not illegal or immoral but we're talking about the independent sources of information, those tied with universities would rather get our information from conferences, from lecture, but even our medical journals have ads from the drug companies. you know, in 18 percent of drug company dollars are actually going to direct to consumer advertising so our patients come in already knowing i want that pill, i don't want that pill. it's a lot of pressure, jon. jon: the moral is ask your doctor if this is really the