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Samsung has launched its trio of Galaxy S21 devices that covers price points ranging from $799.99 for the Galaxy S21 to $999.99 for the Galaxy S21 Plus and $1,199.99 for the premium Galaxy S21 Ultra with S Pen support. Samsung is clearly sticking to the premium flagship market with the Galaxy S21 Ultra yet acknowledging the success of the Galaxy S20 FE, which was a mid-market phone with key features from the premium lineup. TM Roh, head of Samsung's mobile communications business, said the Galaxy S21 lineup recognizes "the importance of choice" and "freedom to choose the best device for your style and needs." Indeed, Samsung's Galaxy S21 Ultra covers the premium category and the base Galaxy S21 can extend to the high-end of the midmarket.