whatsapp india: WhatsApp means business as monetisation plans take shape
Features soon to expand company's ambitious bet on WhatsApp Pay in India, said Meta India head Sandhya Devanathan.
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Features soon to expand company's ambitious bet on WhatsApp Pay in India, said Meta India head Sandhya Devanathan.
WhatsApp has announced new features to enhance the user experience with businesses. The platform has partnered with Razorpay and PayU to enable users in India to make payments via the app. Additionally, WhatsApp introduced Flows, which allows businesses to create customized forms for services like ordering a meal or booking an appointment. The platform also rolled out Meta Verified for WhatsApp businesses, offering enhanced account support and impersonation protection. India is seen as a key market for WhatsApp's monetization efforts, with business messaging playing a crucial role.
The one-way broadcast tool was launched by the Meta-owned instant messaging platform in India and over 150 countries last week.
How do you promote privacy features? If you’re WhatsApp in India, you do it in the most public way possible.
Meta India head said that India's recently enacted Digital Personal Data Protection (DPDP) law has established a clear framework for tech cos