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Who is Sandhya Devanathan, the Newly Appointed Head of META India?

Two weeks after Ajit Mohan resigned, Meta appointed Sandhya Devanathan as its India Head on November 17, 2022.

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Snapchat: Brands latch on to Snapchat lingo with Gen Z in mind

Although Instagram and YouTube remain the platforms of choice for mass digital advertising, Snapchat is increasingly becoming the social messaging app that brands are using to focus on Gen Z, or people in the age group of 12 to 27 years.

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Snapchat parent looks to attract India Gen Z users with localised experiences: India MD Pulkit Trivedi

India, which has one of the world's youngest populations, is a key market for the future growth of Snapchat which already has over 200 million users in the country.

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Redefining Tech for a Better Future: ATxEnterprise returns bigger with The AI Summit Singapore joining its lineup

ATxEnterprise is introducing a new anchor event, The AI Summit Singapore, to shine a light on the growing impact of AI in the tech industry.

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RIL-Disney merger: A Starlit Jiography

Nita Ambani, chairperson of the proposed Star India-Viacom18 merged entity, enters the glitzy world of media as a formidable contender, associated with IPL franchise Mumbai Indians, grassroots sports development, International Olympic Committee, and East India Hotels board. Ready to clash with Sony, Netflix, and Amazon's Prime Video.

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RIL-Disney: Reasons behind the merger, the opportunity at hand and the key players who could make it all happen

Nita Ambani, chairperson of the proposed Star India-Viacom18 merged entity, enters the glitzy world of media as a formidable contender, associated with IPL franchise Mumbai Indians, grassroots sports development, International Olympic Committee, and East India Hotels board. Ready to clash with Sony, Netflix, and Amazon's Prime Video.

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Snap India: Snap to invest more to continue conversation with young India: Snap India MD Pulkit Trivedi

In a letter to its shareholders, Snap had said it would shift more of its focus during the year to expanding Snapchats user base and investing in markets where it makes the most money, including North America and Europe. However, as per Trivedi, the Evan Spiegel-led company remains bullish on the India market.

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Snap to invest more to continue conversation with young India: Snap India MD Pulkit Trivedi, ET Telecom

Snap India: On February 6, the Los Angeles-headquartered Snap reported a revenue of $1.36 billion for the December quarter, missing Wall Street estimates, according to Reuters. The company had also announced laying off 500 people, or 10% of its global workforce

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Snap's tryst with India: How Snapchat is going all guns blazing in wooing India's young demographic

After hitting 200 million users in india, snap is hungry for more. The multimedia messaging platform sees a bigger story in india’s demographic, syncing with its core target audience

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Snapchat launches 'Less social media, More Snapchat' campaign; distances itself from other social media platforms

The campaign was launched shortly after Mark Zuckerberg, CEO of Meta, issued an apology for the role of social media in facilitating online child sex abuse.

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