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It's not angry consumers. megyn: joining me now mark stevens, a rush advertiser and ceo of misco. mark thank you very much for being here. you're in the marketing business, you advertise on rush's show, in the wake of the whole controversy about what he said about sandra fl u.k. e several advertisers did pull their ads. you decided to stay the course, and have experienced considerable backlash as a result. tell us what's happened. >> actually it's more than the decision to stay the course, i'm going to double down. what's happening is that i think that the word boycott is -- puts a nice sugarc...

Were stopped from doing it that would be a real head scratcher, why isn't the market responding to consumer demand. 60% of women who use contraception. and sandra fl u.k. e cited examples, had real medical issues for which oral contraceptives were the best, safest treatment was denied coverage. megyn: there is no doubt there are health issues that are legitimate that insurance companies don't cover and that people that don't have insurance need covered but don't get. is this a society where we have to pay for everything that is medically necessary? i'll give you the last word. >> including rec...