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His present day successor bishop chris is revered here too. once a year he holds mass in the church where his famous predecessor was buried. ♪ >> there is an icon of st. nicolas in every greek orthodox church. >> of course. >> but old st. nick is nothing like the santa we know. those stories are fun, the bishop says, and they would be even more fun if i was a child and had gifts coming my way. >> how did st. nicolas go from a christian saint to a fairy tale from a greek orthodox bishop to a toy maker with a staff of elves and team of flying reindeer? much of that happened in america. the 19t...

Once a year he holds mass in the church where his famous predecessor was buried. ♪ >> there is an icon of st. nicolas in every greek orthodox church. >> of course. >> but old st. nick is nothing like the santa we know. those stories are fun, the bishop says, and they would be even more fun if i was a child and had gifts coming my way. >> how did st. nicolas go from a christian saint to a fairy tale from a greek orthodox bishop to a toy maker with a staff of elves and team of flying reindeer? much of that happened in america. the 19th century poem t'was the night before christmas describes st...

Flying in a sleigh pulled by reindeer. cartoonist thomas nass came up with the familiar santa image. and ads like this one helped lock it in. of course, coca-cola has a bigger advertising budget than the greek orthodox church. >> you try and tell people when you see all of these little santas, that's not the guy? that has nothing to do with st. nick. exactly, he says. i've been doing that for 30 years now. but without much success. because it seems people like santa just the way he is now. richard engel, nbc news, istanbul. >> just ahead, presidential hopefuls take last minute jabs before chri...

Chris is revered here too. once a year he holds mass in the church where his famous predecessor was buried. ♪ >> there is an icon of st. nicolas in every greek orthodox church. >> of course. >> but old st. nick is nothing like the santa we know. those stories are fun, the bishop says, and they would be even more fun if i was a child and had gifts coming my way. >> how did st. nicolas go from a christian saint to a fairy tale from a greek orthodox bishop to a toy maker with a staff of elves and team of flying reindeer? much of that happened in america. the 19th century poem t'was the night be...