Elvie's use of out-of-home stunts is combatting online censorship
The femtech brand’s chief marketing officer Aoife Nally and Don’t Cry Wolf’s managing director Sara Collinge talk to Campaign about smashing taboos.
Source: campaignlive.co.uk
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Elvie's use of out-of-home stunts is combating online censorship
The femtech brand’s chief marketing officer Aoife Nally and Don’t Cry Wolf’s managing director Sara Collinge talk to Campaign about smashing taboos.
Source: campaignlive.co.uk
The Making Of Elvie's Censored Sensation – The Urinating Billboard
Femtech startup Elvie recently shattered the taboo of incontinence by proclaiming ‘leaks happen’ with a shocking peeing billboard. People gawped and talked about its squatting, pissing weightlifter – following the campaign being censored on social media. Is humor the way to bring these issues into the light, The Drum asks Elvie and its PR agency Don’t Cry Wolf?
Source: thedrum.com
Elvie normalizes urinary incontinence with giant 'peeing' billboard
Elvie normalizes urinary incontinence with giant 'peeing' billboard. From PR Week
Source: prweek.com
Elvie normalises urinary incontinence with giant 'peeing' billboard
From the makers of the 'flying fanny' that ascended at the Edinburgh Fringe, this time around, Don't Cry Wolf has created Elvie, a 10-foot 'peeing' billboard to call out social media giants for censoring incontinence.
Source: campaignlive.co.uk