Card Factory win for Manchester PR agency
by Stephen Chapman Card Factory has appointed a Manchester agency to handle its consumer PR, following a competitive pitch. The retailer has turned to Brazen to raise its profile and drive awareness and downloads of its newly-launched app. “We’re so excited to be working with Card Factory,” said Sasha Marks, Director, Brazen. “The gifting market has exploded over the last year as consumers looked for ways to connect with friends and family from afar, and it’s only going to get bigger as we move out of lockdown as consumers make up for lost time with belated celebrations. The key, fo...