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Fourth Dimension Media presents the 4th South India Media Summit 2023

As a society, we are more about width rather than depth today 10 Feb, 2021 - 08:17 AM IST     |     By Mansi Sharma      NEW DELHI: Who says print is dead? It is certainly not for the advertisers, and many media planners will vouch for the medium. If you count yourself among those believein numbers rather than words, the latest dentsu report points out that despite the Covid-imposed shrinkage, print advertising amounted for 25 per cent of overall media spends by advertisers in India, earning a total of Rs 13,970 crore. TAM data shows that the Unlock period witnessed a spike of 4.8...