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The C.P. Group has partnered with Ogilvy Thailand to release a new film called “Beautiful Run”, which highlights how gratitude can take help a person through adversity that life sometimes throws at us. The touching six-and-a-half minute film, which was done in collaboration with the production house, Sunshine Etcetera, tells the story of a young disabled girl who runs a marathon to earn money to help pay for her father’s medical expenses. “Beautiful Run delivers a fresh take on the subject,” said Panu Meepaibul, Creative Director, Ogilvy Thailand. “Our research revealed that today...

July 8 2021, 10:40 am | BY Kim Shaw | No Comments C.P. Group and Ogilvy Thailand have released a new film titled “Beautiful Run”, that shows how gratitude can take a person through adversity. The film is a bid by the brand to restore the value amongst the new generation of Thais, and follows the the film named ‘Gratitude’ launched by the brand in 2018.   This film tells a story of a young disabled girl who runs a marathon to earn much needed money to support her father’s medical expenses. She is symbolic of people who may lack almost everything but know the values of the onl...