Spiral: From The Book of Saw Gets 'Hacked' In Bizarrely Hilarious Viral Marketing Campaign
Spiral: From The Book of Saw Gets 'Hacked' In Bizarrely Hilarious Viral Marketing Campaign SAW movie franchise back to theaters this month, and to drum up hype for the film, Lionsgate Pictures is launching a truly bizarre and hilarious viral marketing campaign over Twitter. The campaign has taken the form of the official Spiral Twitter account seemingly locked in a game of extortion with the "saw quotes" Twitter account, in which the latter has been threatening to embarrass the former unless some checks for promotional work and marketing are finally paid by the studio. To make good on the th...