Twitter sunsets Fleets: Why it could not keep up with the ephemeral content space
Twitter recently announced the demise of its Fleets feature less than a year after it was first introduced last November. The feature will be phased out on 3 August. Nonetheless, Twitter will still make full use of the space at the top of its timeline, given it is "a good spot to highlight what is happening now", Ilya Brown, head of product, brand and video ads said. The space will be replaced with its live audio chat rooms Spaces. Fleets was launched with the aim of sharing momentary thoughts and help start conversations, sticking around only for 24 hours. The company had initially received ...
Source: marketing-interactive.com