CNN CNN Newsroom With Fredricka Whitfield June 4, 2024 16:34:00
Strategy. they closed over 200 of their unde underperforming stores, and the ceo said they're targeting middle class shoppers, working class families. about 30% of their customers are people of color which is a larger share than a lot of their competitors. and they're going after shoppers with new brands. they have a new beauty section in stores, but the question is, will this work? department stores like jcpenney are stuck in the middle. there's so much competition. you have discount stores like tj maxx, walmart, then amazon and more up scale chains. the long term future of jcpenney is very m...
Source: archive.org