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Because it's good for business. >> i think it's very important to listen and be in tune with your customers. >> the involvement of msw customers is key to its cash flow. i want reduces the chances of making a product that a customer doesn't want. >> you'll have the person that will come in and it will be hours and then they will decide on something, then they come back and say you know i changed my mind and we're back to square one and we'll do it all over again. but it's fun. >> that has resulted in an improvement in the company's overall efficiency. >> there's no money in rework and as i tel...

Model has not only made the business more efficient it's helped msw get more business through referrals. >> so much to be said for your customers to be involved with you that you build trust and that they love the product. >> that's why mark and roberta say other small business owners should to the same because customer involvement can have such a positive impact on your bottom line. >> i truly believe that it is the reason that we're still in business. >> the pledges found out firsthand that customer involvement though takes a lot of time can be an advantage to your small business. can it wor...