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Again that website is openforum.com/yourbusiness. or if you'd rather, you can e-mail us your questions and send in your comments as well. that address is yourbusiness aths misnbs.com. and make better decisions. to learn more about today's show just click on our website. it's openforum.com/yourbusiness. you'll find all of today's segments plus web exclusive content with more information to help your business grow. you can also follow us on twitter. it's @msnbcyourbiz. and please become a fan of the

Provide services like wrapping, personalized notes and returns. these gives customers more reason to buy. four, give details. basic information like size and color are necessary, but it helps to also note things like how the put was made and how it will be shipped. and number five, make sure your shipping costs are clear before the customer's final check out. the earlier they know about additional charges the less likely they are to abandon their cart. when we return we'll answer your business questions, including really interesting one on the world of strategy and serendipity to achieve succe...

Before we start, i mention your tie. a new tie coming out. >> i'm happy you guys know me for wearing bow ties. this is a signature collection of bow ties available this weekend at windsor net wear.com. >> we're supporting that small business. customer involvement. it makes so much sense. what i loved when he said there's no money in rework. >> i think that first of all all the rage is the spoke. let the customer be involved. let them be very engaged in every step of the process. then they take ownership. that's smart marketing. a healthy business has good, better and best pricing model. so you...

Small business to be cash mobbed is simple. >> first they need to be locally owned and secondly they need to give back to their community. the second part you can't fake. you can say hey i'll start sponsoring a team, bring a cash nobody my business so i can do this. we generally look for people that have a long standing commitment to their communities. >> afterwards an true encourages the cash mob participants to hang out at a local watering hole. >> they do their shopping and congregate again so they can relax. there's an old saying you're not friends with people you like you're friends with ...

Wine cellar. >> annette is build agnew house and wanted an original railing for a staircase. >> came here because i wanted options. >> while their needs may have been different the customer experience they got was the exact same. >> they wanted input from us, of course and we're welcoming it. >> msw's owners pride themselves on make being their business more personal than others like it. >> it's something we always offered to people. you have customers that want to take a very active part. you want them to be involved and happy in the decisions they are making now i want goes beyond just answe...