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Heba Eltarifi Starts Tenure As Managing Director Of Scania Southeast Asia Heba Eltarifi Starts Tenure As Managing Director Of Scania Southeast Asia Jan 7, 2021 Heba Eltarifi has started her tenure as the new Managing Director of Scania Southeast Asia. Based in Malaysia, she succeeds Marie Sjödin Enström who enjoyed a 5 1/2 year stint here. Heba’s tenure also coincides with Scania Malaysia’s celebration of its “First 50 Years” anniversary which commemorates all its ‘firsts’ in the country for the last half century. “I will continue Scania’s leadership in driving the shift towards a sustainable transport system in the region and also in Malaysia. All of this by continuously putting our customers’ profitability and sustainability in the centre of our concern,” said Heba. “I am also honoured to be in Malaysia at such a momentous time. I have no doubt that Scania and our customers have built a great foundation in the first 50 years for us to cont ....