Why using fear to promote COVID-19 vaccination and mask wearing could backfire
Why using fear to promote COVID-19 vaccination and mask wearing could backfire You probably still remember public service ads that scared you: The cigarette smoker with throat cancer. The victims of a drunk driver. The guy who neglected his cholesterol lying in a morgue with a toe tag. With new, highly transmissible variants of SARS-CoV-2 now spreading, some health professionals have started calling for the use of similar fear-based strategies to persuade people to follow social distancing rules and get vaccinated. There is compelling evidence that fear can change behavior, and there have bee...