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It was previously only offered on the Challenger anniversary edition. Dodge and SRT have never played it safe with color. The American automaker offers bold hues like TorRed, Go Mango, and the classic Plum Crazy Purple. Last year Dodge added a new one to the 2021 Challenger lineup called Gold Rush, celebrating the marque's 50th anniversary. With the 2021 Charger sedan just coming off its best year ever, dealers can now begin ordering it Gold Rush as well. Though the color was only offered on the anniversary edition last year, this year it will proliferate to the four-door models including Cha...

Dodge Dodge is adding the Gold Rush paint job, first seen on the 50th-Anniversary cars, to 2021 Challenger T/A, T/A 392, SRT Hellcat, and SRT Hellcat Redeye models. The yellow paint job is a no cost option, but the car must be equipped with the Satin Black-painted hood, roof, and decklid, which comes standard on the T/A models. Gold Rush is available to order now, and 2021 models will arrive early next year. UPDATE 3/17/21: The Gold Rush exterior paint color has been added to the Dodge Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat, and SRT Hellcat Redeye (pictured below) models...

The 2021 Dodge Charger has embraced its golden side, with the automaker making the Gold Rush paint finish available for select models. Originally introduced on the 2020 Challenger 50th Anniversary Limited Edition, and then expanded to the 2021 Challenger T/A, T/A 392, SRT Hellcat and SRT Hellcat Redeye, it joins other colors in the sedan’s palette. These include the Frostbite, Sinamon Stick, Hellraisin, F8 Green, TorRed and Go Mango. “The customer response to the Dodge Challenger Gold Rush exceeded our expectations”, said the brand’s CEO, Tim Kuniskis. “We’re sticking to that succ...

Dodge Celebrates St. Patrick's Day By Offering A Gold Rush Charger ++ A pot of automotive gold. St. Patrick’s day can mean vastly different things to people around the world; while some see it as a celebration of the life of St. Patrick, others wear green and have a few too many pints of Guinness. Dodge sees it as an opportunity to bring the Gold Rush paint option to its Charger models. While the paint scheme was originally introduced on the 2020 Dodge Challenger for its 50th anniversary, it’s coming back for St. Patty’s day. The pot o’ gol...

/PRNewswire/ -- Gold Rush is now available on Dodge Charger R/T, Scat Pack, Scat Pack Widebody, SRT Hellcat and SRT Hellcat Redeye models Commemorating its...