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carolina senator jesse helms was pulling behind his black democratic challenger. so helms called in the political consultants who in turn helped the helms campaign to fight back. this is what theygn came up wit this ad. >> you needed that job because you were the best qualified, but they had to give it to a minority because of a racial quota. is that really fair? harvey gains says it is. your vote on this issue, for racial quota, harvey gain, against racial quotas, jesse helms. >> you were a better candidate than the minority guy that they went with. can you feel the injustice of it ...

people as the central players -- >> shush, don't tell them. >> well, cats out of the bag. >> it's happening. >> i think it happened today. >> thank you for the book plug, as well. thank you my friend. thanks to you at home for joining us this hour. the year was 1990. republican incumbent north carolina senator jesse helms was pulling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election. so helms cold in the political consultants, who helped the helms campaign figure out a way to fight back. and this is what they came up with. th...

the year was 1990, republican incumbent of north carolina senator jesse helms was polling behind his black democratic challenger, a man named harvey gantt. it was a surprisingly competitive election, so home called in the political consultants who, in turn, helped the helms campaign figure out a way to fight back, and this is what they came up with, this ad. >> you needed that job, -- but they had to give it to a minority because of the racial quota. is that really fair? harvey gantt says it is. he supports the racial quota law, making the color of your skin more important in your qu...

House correspondents, is it about scholarships? they've been talking about that stuff on stage for the past hour. we haven't covered that. i understand why, i'm sure that viewers might tune out. that's maybe the sad reality of it. i think christie parsons was talk about "washington post" reporter who is currently in prison in iran right now. >> these are important issues that we should be paying more attention to. >> so two things, we are talking about it, but i hear your point, absolutely and you address it well in your documentary. as you mentioned with "the washington post," they have a has...

Africa and delivering them to school where is the kids and the teachers have never had desks, never seen desks. your contributions now in the last week, just in the last week, you've contributed another $195,556 for a new total for the k.i.n.d. fund of $8,089,743. and in the girls' scholarship portion of the k.i.n.d. fund, you have crossed the million dollar mark and contributed $1,114,784. >> you can contribute to the k.i.n.d. fund at last words desks at nbc.com or by calling 1800-4-unicef. you can give any portion of a girl's desk or scholarship. and we will send them an e-mail card acknowle...