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>> reporter: why did they win? >> they were the highest individual score earls in each of the four categories. >> reporter: some called the position the state's drug czar. >> i don't believe that's our official title. >> reporter: competition for the contract was fierce. >> we ended up getting a ton of response, actually 112 submissions were received by the agency. 95 of those were actual proposals. out of that we had 43 proposals that were deemed nonresponsive. >> reporter: hmm. wonder why. the pot head consultant mark kleiman is controversial among some activists because he's expressed conce...

Searching high and low for an expert to help manage washington's new legal marijuana business and today they announced that the position has been filled. now, we first brought you the story back in january and after going through countless applications, washington decided it needed more than a pot czar. it needed a pot posse. now, we are going to talk to the man leading the group in a moment. but first, here's casey wian out front. >> so whgot the job? up in smoke's cheech and chong? >> that a joint, man? >> hey, bud. let's party. >> reporter: the former leader of the free world? >> i experime...

It. and didn't inhale. >> reporter: instead, the washington state liquor board went corporate choosing an east coast consulting firm to implement the new law legalizing marijuana for the purpose of getting stoned. >> we look forward to working with the board to address the unprecedented challenge of organizing a cannabis market. >> reporter: why did they win? >> they were the highest individual score earls in each of the four categories. >> reporter: some called the position the state's drug czar. >> i don't believe that's our official title. >> reporter: competition for the contract was fierc...