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They'll type an angry e-mail on their made in china computer. we manufacture parts in the u.s. if we can find the right component at the right place in italy and the right partner, we will do it in italy. >> scott has created a modern global business with most of the manufacturing done in asia closest to their largest customer base. but after making tens of thousands of bikes, earning a good republic are ewetation and surviving in a tough industry, cleveland cycle werks is finally getting back to the original plan of bringing some of the manufacturing and semester isbly of the bikes back to am...

>> the door shut in their face again and again so they decided to try another approach. we actually created the heist, which is our fist model. we created that here in cleveland. the issue was once we developed that, we couldn't find anybody to make it here in the u.s. fast forward after six months continuing and trying and hitting one wall after the next, we shipped the bike off to china and scott followed it shortly behind. >> the goal of actually getting the bike made trumped the goal of making it in the u.s., at least in the short-term. the experience turned out to be a sobering lesson in ...

I'm like, that's the power of design. >> with the name cleveland cycle werks and the motto we are cleveland, it's not surprising the cornerstone of this ambitious company was the idea of bringing manufacturer back to the heart of cleveland. >> we started small. we were scrappy. how the company was started was in scott's garage. his garage operated as the warehouse, distribution center and the shop. >> with very little money and scott being relatively new to the field, they knew they would never be able to set up like a traditional motorcycle or car manufacturer. instead, their business plan ca...

It's not flashy, it's gritty. >> cleveland cycle werks was a dream for scott who has a degree in automotive design from the prestigious cleveland institute of art. after graduating, he found the transition from school to working in the industry was not what he expected. >> once you go work for a large corporation, it's all about glacial movements, right? you have a five-year development program where in college you had basically one semester to design an interior, exterior, the wheels, the tires, every component. >> in 2008, scott and his cleveland jared string found themselves at a bar commis...

Through his rationale about delivering affordable motorcycles that are quality but are cool. >> jared was so impressed with the concept, he and scott decided to do the unthinkable. start a new motorcycle brand.. they went into business the very next day. we bootstrapped a motorcycle company. which is pretty insane. we start the with $9,000. so yeah, we brought in a little bit more money after that, but most of what we've done has been off of what we've earned. so it's been organic growth. >> in a whole where most bikes are big, loud, heavy and expensive, scott's simple retroinspired designs wo...