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Search Apple’s Latest Hire Could Help Rejuvenate Their Beats Brand By Tyler Lee, on 05/17/2021 03:04 PDT Last year, there was an interesting rumor that suggested that Apple might kill off the Beats brand in favor of their own Apple-branded audio products. However, it was later suggested that maybe that would not be happening and that Apple and Beats audio products would exist side-by-side. Advertising For those wondering about the future of the Beats brand, it seems that it is definitely here to stay. According to a new report from 9to5Mac, it seems that act...

Unannounced Beats Studio Buds appear in Apple’s latest beta software Share this story Photo by Chris Welch / The Verge Aside from churning out some limited edition colors, Beats has been in a bit of a quiet period since the release of the Beats Flex last October. But it seems that the Apple-owned brand is preparing to launch some new, high-end earbuds. As spotted by MacRumors, there are images of “Beats Studio Buds” in the latest beta releases of iOS and tvOS. 9to5Mac also uncovered images of the charging case and some system animations of the earbuds. The unannounced earbuds look muc...

Apple reportedly hired Scott Croyle to oversee Beats hardware development. The designer previously ran the design team for HTC. The Jony Ive of HTC is at Apple to take Beats into the future. As reported by 9to5Mac, Apple has hired Scott Croyle, who previously led the design team at HTC, to lead the company's Beats design team. Croyle is apparently the company's first in-house designer to oversee Beats product design. Scott Croyle became a director at Apple last year after a decade of designing Android hardware. Croyle led HTC's design team at its peak with hits like the HTC One M7 and M8.

Apple Hiring Former HTC Design Guru To Revamp Beats Headphones? Beats fans rejoice; we could soon get new products and expect to be amazed as Apple has hired great minds to keep its Beats brand alive 2 minute read Apple is working nonstop to deliver great Apple-branded devices to its faithful fans. However, it seems that Cupertino had neglected taking care of some of its other brands for the longest time, such as the case of Beats. Back when the AirPods Max were only a rumor, we thought that Apple was trying to dismiss Beats to avoid the creation of unnecessary internal competition. Still, no...

  Rumors of Beats' demise may be exaggerated, as a new report claims that ex-HTC Android hardware designer Scott Croyle is working for Apple on future Beats by Dre device designs. Apple now regularly releases special versions of Beats headphones - like a limited edition Studio3, or glow-in-the-dark Powerbeats. It hasn't introduced many new Beats products — but that may be about to change, despite rumors to the contrary. Right from when Apple bought the audio companyfor $3 billion in 2014, it's been persistently rumored to be aiming to phase out the Beats name. It did quickly drop Beats Mu...