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Email marketing company ConvertKit is looking to bring the lucrative newsletter business to the music industry having newly acquired FanBridge, a fan relationship management platform geared towards musicians, the company tells Billboard.
The newly combined company reaches more than 130 million people monthly. Email marketing company ConvertKit is looking to bring the lucrative newsletter business to the music industry having newly acquired FanBridge, a fan relationship management platform geared towards musicians, the company tells Billboard. The terms of the deal were not disclosed. The move comes at a time when newsletters have never been more popular. Companies like Substack -- another newsletter startup that recently raised a $65 million funding round that reportedly valued the company at $650 million -- have grown drama...