What grocers can learn from convenience stores' digital transformation
A customer without having to stand in line to pay at a traditional cash register. The challenge in supporting this complex matrix of c-store customer experiences is that today’s convenience-focused customer expects zero guardrails impeding their use of whatever combination of touchpoint, channel, product, or fulfillment method they want to use to complete their purchase. Optimizing in-store product assortments, stock availabilities and menu selections While fuel remains the top selling c-store product category, in-store product sales and an extensive prepared food menu represent the lar...
Source: supermarketnews.com