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People is i think there is a certain sense of entrepreneurship within our blood system. i know a young man named keith billary who actually work for nbc, but on the side he has his own agency business called step up management where he goes and recruits players and has been doing that for a couple of years now and has a whole roster of foreign basketball players here in america. and i could name a few examples. you had one on your show, scott lindenbaum broadcaster. that's something that hopefully really exists throughout the count country. >> and what do you think -- what do you see as the ne...

Rescuers. it's all part avenue location based audio service called broadcaster. according to my friend andrew jenks, broadcaster is like unlocking a hidden layer of stories. jokes. history. wherever you are from the most poignant to the frivolous. so how does this kind of location base service work and is it, indeed, the next frontier for social media? with us now, scott lindenbaum who is the co-founder. >> broadcaster is simple. free application on the web. on the android phone and iphone. anybody anywhere in the world can tell a story with their own words and their own voice and pin the stor...