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East African businesses adopt new technologies to enhance service delivery
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Business Membership Organizations (BMOs) in the East African region are embracing Customer Relationship Management (CRM) software technologies. This move is in a bid to improve service provision to businesses amid the COVID-19 pandemic.
This follows a two-day training by the East African Business Council (EABC) in partnership with GIZ- Business Scouts for Development and the Federation of German Industries (BDI), on using a CRM software set to improve the capacity of BMOs in processing data and communicating effectively with members of the business community.
Speaking during the opening session of the training, EABC CEO Dr. Peter Mathuki urged East African companies to adopt digital business models to improve business resilience and continuity amid the pandemic. “COVID-19 has brought forth opportunities in e-commerce, which have significantly scaled down the cost of doing business b ....

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