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To do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in mid-1960s manhattan. but he's stolen the identity of the real don draper due to an incident during the korean war. he's living another man's life but battling his demons at the same time. we're seeing him rise and fall over the course of the 1960s. in a lot of ways, the most inter...

To do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in the early 1960s, manhattan, but he's actually secretly a man named dick witman. he's stolen the identity of the real don draper due to an incident during the korean war. he's living another man's life but battling his demons at the same time. and we're seeing him rise and fall ove...

The first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in mid-1960s manhattan. but he's stolen the identity of the real don draper due to an incident during the korean war. he's living another man's life but battling his demons at the same time. we're seeing him rise and fall over the course of the 1960s. in a lot of ways, the most interesting arc of the show is peggy...

To do scripted programming for the first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in mid-1960s manhattan. but he's stolen the identity of the real don draper due to an incident during the korean war. he's living another man's life but battling his demons at the same time. we're seeing him rise and fall over the course of the 1960s. in a lot of ways, the most inter...

The first time. a manager said, oh, i have this great script set in the advertising world in new york. it's been around for eight years. and nobody's bought it. everybody's passed. >> advertising is based on one thing. happiness. >> don draper is a master of the universe ad executive in early 1960s manhattan. but he's stolen the identity of the real don draper due to an incident during the korean war. he's living another man's life but battling his demons at the same time. we're seeing him rise and fall over the course of the 1960s. in a lot of ways, the most interesting arc of the show is peg...