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Of amc day because they were looking to do scripted programming for the first time a managers that oh, i have this great script set in the advertising world in new york. it s been around for eight years and nobody s bought it. everybody s past advertising is based on one thing happiness don draper is a master of the universe ad executive in early 1960s, manhattan. but he is actually secretly a man named dick whitman. he has stolen the identity of the real don draper due to an incident during the korean war. who s living another man s life but he s battling his own demons at the same time. and we re seeing him rise and fall over the course of the 1960s it a lot of ways the most interesting ark of the show is peggy olsen s career she goes from his little church mouse secretary to a really tough and bold and confident career woman. i liked the way she s handing out the pups. ....
[jazzy big band music] - amc. you know, people forget amc stood for american movie classics, and then suddenly they kind of figure out, you know, let s stop paying for these other movies. let s make our own content. [brooding string music] - i was called, in 2005, to come in and meet with the head of amc, because they were looking to do scripted programming for the first time. [groovy woodwind music] a manager said, oh, i have this great script set in the advertising world in new york. it s been around for eight years, and nobody s bought it. everybody s passed. - advertising is based on one thing: happiness. - don draper is a master of the universe ad executive in early 1960s manhattan, but he s actually secretly a man named dick whitman. ....
He has stolen the identity of the real don draper due to an incident during the korean war, so he s living another man s life, but he s battling his own demons at the same time, and we re seeing him rise and fall over the course of the 1960s. in a lot of ways, the most interesting arc of the show is peggy olson s career. she goes from this little church-mouse secretary to a really tough and bold and confident career woman. - i like the way she s handing out the pops. - who knows what she can do and is gonna try to get it, even during a really sexist period for the industry when it was so hard for a woman to get anything. - peggy, can you get me some coffee? - no. - the female characters in mad men are great, because they each kind of represent different aspects of what women were going through at that time. - daddy! - i had this incredible experience of reading the feminine mystique and sex and the single girl in the same week. - the way you glide around that office like some mag ....
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The real don draper due to an incident during the korean war. so he s living another man s life, but he s battling his own demons at the same time and we re seeing him rise and fall over the course of the 1960s. in a lot of ways, the most interesting arc of the show is peggy olsen s career. she goes from his little churchmouse secretary to a really tough and bold and confident career woman. i like the way she s handing out the pumps. who knows what she can do and is going to try to get it even during a really sexist period for the industry when it was so hard for a woman to get anything peggy, can you get me some coffee? no. the female characters in madmen are great, because they each kind of represent different aspects of what women were going through at that time. you glide around that office like some magnificent ship. i had this incredible experience of reading the feminine mystique, and sex and the single girl in the same week. and i said, oh, this is my show. dadd ....