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Responding to shifting consumption habits, media and entertainment companies are developing innovative content formats for brands to advertise to shoppers.
NBCUniversal Rolls Out New Ad Innovations From augmented reality shopping experiences to "Choose Your Own Adventure" journeys, the new ad formats and products “offer marketers compelling ways to reach consumers around the world while driving interactivity for viewers,” the company says. By TVN Staff | May 13, 2021 | 9:49 a.m. ET. Today, NBCUniversal launched a new collection of “commercial innovations” designed to drive interactive viewing experiences across the company’s global One Platform. It says the newly unveiled innovative ad formats and products “blend creativity and te...