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A restaurant or a laboratory up to ten guests can try a ten course meal for one hundred eighty euros per person but it's actually quite scientific it's all about exploring i was since a re and psychological relationship with food. can sound effects add flavor to a meal can color and presentation influence our eating experience does enjoy our taste different around in the london restaurant kitchen theory menus are designed to please all of our senses each time we eat as a multi-sensory activity but it depends on how much mindfulness perhaps is going towards that kitchen theory what we're lookin...

A great drab office is. staying in the british capital the love design studio kitchen theory hasn't quite decided if it's a restaurant or a laboratory up to ten guests can try it ten course meal for one hundred eighty euros per person but it's actually quite scientific it's all about exploring was sensory and psychological relationship with food. can sound effects and flavor to a meal can color and presentation influence our eating experience this angular takes different around in the london restaurant kitchens during menus are designed to please all of our senses each time we eat it's a multi...

The result, it'll get them to cook again. coming from the guys who, you know, wrote "modernist cuisine," we're trying to find that 21st century blend between youtube and instagram and technology and tools like that with the things that are great about cooking, which is sharing the meal. >> anthony: i think you're missing a central dynamic here, i mean why do people instagram pictures of food? to share their wonderful eating experience? no, it's to make other people feel bad about what they're eating. it's like look, i'm eating all these incredible crabs and you're sitting at home in some, you ...

About cooking, which is sharing the meal. >> anthony: i think you're missing a central dynamic here, i mean why do people instagram pictures of food? to share their wonderful eating experience? no, it's to make other people feel bad about what they're eating. it's like look, i'm eating all these incredible crabs and you're sitting at home in some, you know, dirty underwear eating dorito's. i mean, hopefully. >> chris: i mean, dorito's are pretty tasty. [ laughter ] ♪ to worry about that, do i? actually, you do. harmful bacteria lurk just below the gum line. crest gum detoxify works below the...

You're going to love, this is a flavor house, a company that comes up with the flavors in some of your favorite foods and drinks. they're one the largest in the world. responsible for creating a quarter of all the natural and artificial flavors you love. >> if you're describing your job to somebody what do you tell them? >> i am making the world taiste great. i'm going to make every eating experience memorable for you. >> what is great to one person may not be great to another, right? >> absolutely. the experiences that we've had, the things that we like or don't like, our childhood, upbringin...