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Immediate hay out of this. the follow up correction from the bush campaign will not live on. we know that sound bite will in 30 second ads. >> that sound bite will. and jeb bush talking obviously about planned parenthood at half a billion dollars. i think hillary overreached, too. what you said when you attack planned parenthood, you attack america. because that's what you said. when you attack planned parenthood, awe tack women's health. >> she's speaking for a very, i think, small section of the democratic party. there are a lot of us and there are many pro-choice people that i know who scra...

That's horrifying to us. it's inspiring to some people. >> at some level, you have 16 17-year-old youth out there. >> within we're talking advertising, you look at that time's piece, actually it's more like we're doing 30 second ads. they're doing door-to-door campaign, where they're going in saying your parents don't understand. you are alone. nobody cares for you here. they have been they have sold you out for the west. so much of this is about people thinking mistakenly they will get something that has a purpose. >> it's catfishing. reaching out and bringing them in. i want to point out, so...

Get a plane full of silicon valley engineers, get them, fly them into nashville and let's start building the website tonight. let's get something that works. >> take to it joe for final word this block. joe. >> i couldn't agree with robert more. this question is not going to be solved by going into republican districts or swing districts and running 30 second ads. this problem will be solved by making affordable care act, obama care act work. social security when it was passed was called socialism. at some point enough americans decided we love social security that it suddenly became the third...

Have your name for mailing lists. >> the country will fall apart. >> if you don't help us then you are a surrender monkey i think that's what they say. now, mika, they are saying this was never possible after all. something that charles krauthammer and myself and other conservatives have been saying for a long time. you know, they get their money, ran their 30 second ads. got their mailing lists. now they got the entire house republican caucus angry at them. >> are they being surrender monkeys if they say that? >> i'm sure ted cruz would tell you it's only other people don't shut down the gove...

Point -- we don't know what people will do. there is no analog in the past. if you're talking about we're going to spend $2.5 billion in this campaign, last time we spent a billion. that's a big order of magnitude difference and there's no -- because there's no precedent we don't know. >> mika, the only reason i talked about the linda mcmahon effect, we all know in connecticut people were running out of their front doors with their hair on fire saying please stop. people hated linda mcmahon regardless of ideology because of all the 30 second ads. i think that may be the only precedent we have....