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Bloomberg Closes Acquisition of Second Measure The amount of the deal was not disclosed. Bloomberg acquires Second Measure’s proprietary analytics for daily tracking and real-time exploration of thousands of public and private companies, providing users with insights that complement Bloomberg’s company fundamentals and market data. Co-founded by Mike Babineau and Lillian Chou, Second Measure is a technology company and provider of data analytics that deliver valuable insights into company performance and consumer behavior. Using data from billions of anonymized transactions, the compa...

Bloomberg Completes Acquisition of Second Measure Adds consumer transaction data analytics to enhance quantamental company research News provided by Share this article Share this article NEW YORK, Dec. 24, 2020 /PRNewswire/ -- Bloomberg L.P. announced today that it has completed its acquisition of Second Measure, a consumer data analytics company that analyzes billions of anonymized purchases to help investors and businesses gain insight into company performance and consumer behavior.  Bloomberg acquires Second Measure's proprietary analytics for daily tracking and real-time exploration of t...

SHARE Bloomberg LP has acquired Second Measure Inc., a five-year-old startup with a market data platform used by investors and tech giants to inform business decisions. The transaction was announced today. Second Measure has raised more than $25 million in funding from backers including Y Combinator, Goldman Sachs, Bessemer Venture Partners and others.  Second Measure operates a cloud-based platform that aggregates billions of credit card transactions made by millions of consumers. The platform anonymizes the transactions to protect consumers’ privacy, organizes them and makes the final da...

Sales for three DTC meat sellers have grown significantly since pandemic lockdowns began. Direct-to-consumer meat suppliers appear to be among the pandemic winners in 2020, according to a new report from Second Measure, a San Mateo, California-based provider of retail analytics. According to Second Measure editorial marketer Janine Perri, the meat shortages in the early days of the pandemic led many Americans to turn to DTC meat companies. “Spending trends during the pandemic suggest that instead of viewing DTC meat as a one-off holiday gift, consumers now see it as a necessary ser...