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Jean Paul Gaultier Opens the Doors to Its '80s and '90s Archive With New Rental Platfom: Launching today, you can now choose to rent from over 30,000 pieces that shaped an era of fashion.
Share this article In August last year, Selfridges launched its new sustainability-focused Project Earth initiative. The launch, which included a range of new pieces from sustainable brands, featured the eye-catching announcement of a permanent space for the fashion rental platform HURR. It was a mainstream crossover moment for HURR and the wider fashion rental industry. The idea underpinning the model is simple: the customer pays a relatively small amount to ‘rent’ a garment for a weekend, holiday, or occasion. It provides a more affordable, accessible and sustainable alternative to the ...