Last year the company released, this commercial, highlighting workplace stereo types while dove's real beauty ad got women talking about self-image. >> our self perceptions are generally kind of harsh. when really that's not how the world sees us. >> it's proven over the past year that talking about sexism and feminism and female empowerment is a great way for brands to build buzz. >> reporter: all efforts to encourage women to confidently embrace themselves. something no one should feel sorry about. deborah roberts, abc news, new york. >> amen. you know i was late for an appointment a couple ...