Sensa On News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Resolution you made to lose weight. if it sounds too good to be true -- >> without dieting, sprinkle sensa on. eat all the foods you love and watch the pounds come off. >> reporter: sensa markets a power to enhance the smell and taste of food which the company says makes you feel full faster. $59 for a month's supply. >> i may not have gone to a fancy ivy league school but i sure understand that is good old-fashioned horse manure. >> senator mccaskill is launching an investigation into that. sensa one of the four diet aids charged with deceptive advertising. others hcg direct. hormone drops. p...

>> reporter: senator claire mccaskill is launches a campaign into those ads asking those to flag potential scams. sensa is one of four supplement dietmakers the ftc charged with deceptive advertising saying there's no proof those products work. other target, hcg diet correct, distributors of hormone drops placed under your tongue, the company says, you'll lose weight fast. lean spa, a company the ftc shut down for using fake websites to market colin cleansing and diet products. and the popular beauty product company locciton. >> honing in on the fact people want to lose weight and don't want t...

>> i was alarmed thinking that teenagers and eastern children were taking those potentially dangerous supplements. >> reporter: with the wait los industry exploding in america, snaft mccaskill warns going after those four companies is like plays the game wack a mole. >> there are many companies doing this. with one that is found, another one will pop up. >> reporter: the ftc says those companies will each have to conduct at least two legitimate clinical tests for their products to prove they work. they will make its testing more rirgerrous to comply with the fta. sensa said the product is soli...

Cracking down on companies it says are making false claims about their weight-loss products. tracking what the ftc calls "operation failed resolution." brian? >> reporter: christine, the federal trade commission says four companies sold weight-loss powders creams and other products that don't work and the ftc says those companies were shameless and deceptive in their ad campaigns. >> it's called sensa. >> reporter: and it seems enticing for that new year's resolution you might have made to lose weight, but as they say, if it sounds too good to be true -- >> without dieting. simply sprinkle sen...

You should see what's on it so you know what the boss is going see. coming up -- >> sprinkle sensa on. eat all the food you love and wauchb watch the pounds come off. >> sounds great. the federal trade commission says it doesn't work and it's not the only product the ftc is going after. talking about "operation failed resolution" right after this. [ chainsaw whirring ] humans -- sometimes life trips us up. sometimes we trip ourselves up. and although the mistakes may seem to just keep coming at you, so do the solutions. like multi-policy discounts from liberty mutual insurance.