Detailed text transcripts for TV channel - MSNBC - 20170917:11:57:00
Oriented n 15 years of managing pr agencies, i hoenl a strategy that similar to what you're saying work out where you said here's the target publication. here's the target time frame. it's actually happened. it almost never happens. i think that we're collaborative exactly the right word. and if you're collaborative with the pr agency, you have a sense ff you feel they're doing their job well, it can't be just solely focused on something to be honest they don't have complete control over. >> right. how do you work with them? >> i think it's good to have high goals and expectations for them. bu...