CNN Erin Burnett OutFront February 6, 2014 04:54:00
Their chicken. and now they're fighting back. here's jeanne moos. >> we make a cut. >> reporter: how do we get from this to this? irresistible little asteroids of battered chicken, mysterious in their origin. >> they just throw a whole chicken in a blender and make a mcnugget? >> is there pink goop? >> reporter: a photograph that has snaked around the internet with a caption can you guess what mcdonald's food item this is? it's said to be the entire chicken. eyes, guts, bones, ground up into mechanically separated poultry. not us, says mcdonald's. photo hoax. but pink goo won't go away. for ye...