adidas and Bad Bunny Crafts the Ultimate Easter Egg for Collaboration Launch
Creative 13 Add to collection Wunderman Thompson Colombia leads the creative on the campaign In March 2021, a creative partnership between Bad Bunny and adidas was officially announced, within a framework of innovation, creativity and cultural expression. With agency team members in Bogotá and Medellín, Wunderman Thompson Colombia has had the opportunity to take the lead on this global campaign, showcasing the new product design of the Easter eggs of the new shoes: "BAD BUNNY - ADIDAS EASTER EGG". As part of the distribution and sales campaign, the team designed a commerce strategy in ear...
Source: lbbonline.com